What is Hot Spots Marketing?
Hot Spots Marketing provides affordable mobile marketing solutions to businesses and media companies. We create mobile sites and landing pages that enhance the mobile customer experience ultimately driving more traffic and increasing profitability. Stay connected like never before.
Why is the mobile web important?
Mobile is the fastest growing market on the Internet. More than 1 billion handsets worldwide support web surfing, and mobile browsing has increased by more than 90% the last year in several markets. So to increase access to existing and new users, mobile is the way to go!
How are mobile websites different?
Most desktop websites were not designed to be viewed on the small screens of mobile devices. Fonts can be too small, images are too large, navigation can be clunky, Flash simply won’t work, lengthy page loads, and the list goes on and on. A mobile website powered by Hot spots Marketing is designed specifically for the small screens of mobile devices. Text is displayed in large and easy to read fonts. Navigating between items is quick and easy. One tap to directions and phone calls improve potential customers experiences.
Does this replace my website?
No, a Hot Spots Marketing mobile website extends the reach of your business to the mobile web, allowing you to people on the go a fast and easy way to learn about your business and contact you with one tap. While your existing web site is aimed at giving a full and comprehensive picture of your business, a Hot Spots Marketing site allows you to deliver immediate access to what matters most when on the go.
How will people actually get to my site?
Automatic redirection – If someone types your website address on their mobile phone, it will automatically redirect to your mobile website Mobile search – If someone Google’s your business then it will automatically send them to your mobile website QR code – If you place a QR code on your front door then a customer will scans QR code with phone and lands on your mobile site.
How is my Hot Spots Marketing mobile site built?
Your Hot spots Marketing site is designed and built using Google’s best practices… The 4 B’s Be clear with your message and avoid ‘overkill’ on mobile content. Be ready as mobile commerce is not a prediction, it’s happening right now. Be found by optimizing your message and content specifically for mobile devices and browsers, it’s a different format to desktop. Be smart and understand the value in your mobile presence by getting the right data back and choosing the right mobile web partner.
How often can I update/change my site?
A Hot Spots Marketing powered site comes with a Control Panel (CMS) that allows you to manage your own content. You can add unlimited content, as often as you like.
How do I set up my custom domain?
Hot Spots Marketing allows you to use a custom domain for your mobile website. Let’s say your desktop website lives at http://www.example.com and you’d like your mobile website to live at http://m.example.com. To do this, you’ll need to setup a CNAME record with your DNS pointing m.example.com to m.yourdomain.com.
Where can I find my mobile redirection script?
Hot Spots Marketing provides a simple and effective way of recognizing traffic from mobile devices and rendering a mobile-friendly view. Basically, any user to navigates to your desktop site from a mobile device is recognized and instantly redirected. They never see your desktop site on a mobile device. Instead they see the mobile-friendly site. For this to work, you will install a few lines of code on your desktop site. The whole process takes less than 5 minutes.